In a recent LOUD MBC interview, Aswar, one of the few female football agents in the world, shared her powerful perspective on the future of women in sports in Saudi Arabia.
As the founder of the agency, she has become a trailblazer, advocating for female athletes in a traditionally male-dominated industry. Her insights offer a rare and inspiring look into how Saudi Arabia is shaping the future for women athletes.
How Saudi Arabia encouraged Aswar to do business in the country
The also founder of Elva, a tech startup, emphasized the transformative role Saudi Arabia is playing in empowering women through sports. “They are investing in women’s sports, believing in women’s sports, and giving them a voice,” Aswar said. This approach is something the world has not widely.
The first visit to Saudi Arabia left a profound impact on her. “When I came here last year, I was blown away,” she recalled, describing how the support and faith shown towards women were beyond her expectations. “The faith they have in us is[women’s] just incredible,” Aswar added, illustrating the strong foundation that Saudi Arabia is building for women in sports.
