INTERNATIONAL

SPORTS AGENCY

Representing elite athletes on and off the field. Aswar Sports Agency started in Scandinavia, focusing on young sports talent in Sweden.

Today, it is an international company with its headquarters in London.

THE TEAM

ASWAR UBAH KADIÈ

FIFA Licensed Agent, founder and Chief Executive Officer.

Pioneering entrepreneur and one of the few female football agents globally.

In addition to her work in sports management, Aswar is committed to reshaping football development in Saudi Arabia.

OUR AIMS

YOUR VISION IS OUR VISION

Our unique approach to identifying top young talent ensures they receive the guidance needed to thrive throughout their careers​

We prioritize and value family. In order to reach any level of success, it has to be right not just for our client’s but their families too.

OUR COMMITMENT

WE PUT OUR WORDS INTO ACTION

Aswar Sports Agency is dedicated to maximizing our clients' potential, allowing them to focus solely on their game. We handle everything—from contract negotiations and social media management to mental well-being and personal development.

HOW WE HELP

COMMERCIAL

With expertise in contract negotiations and endorsement deals, our team provides top-tier representation.

We build our clients' brands and create lucrative opportunities with global companies, securing sponsorships with leading sports brands like Adidas, Nike, and Puma.