Our founder, Aswar Ubah Kadiè, took part in a panel discussion in Saudi Arabia. She discussed the journey of Aswar Sports Agency and ELVA, a tech startup dedicated to health and wellness.
The event highlighted how sports and innovation connect with Vision 2030. This initiative aims to make the country a top global leader in excellence and development.
During the panel, Aswar shared insights on how technology is redefining the future of sports and business in the Kingdom.
The event allowed attendees to share experiences with key professionals. It also highlighted Aswar Sports Agency and ELVA’s dedication to making real changes in the industry.
The event was organized by WiMENA, Laura Curtis, and Tara Thomas, who played a key role in facilitating the discussion.
Joining this panel shows Aswar Sports Agency and ELVA’s commitment to exploring new areas. They aim to boost the sports and technology scene in the Middle East.
WiMENA’s impact on sports with Aswar Ubah Kadiè
WiMENA (Women in Middle East & North Africa) is a B2B network. It aims to boost women’s voices and increase their chances in various industries and areas. The organization grew from the Women in Business initiative. It seeks to close gender gaps. It does this by promoting teamwork, influencing policies, and creating real change, having Aswar Ubah Kadiè as one of the top voices in 2025.
WiMENA prioritizes boosting female participation in sports. They see it as a driver of social and economic growth. Sports serve as a powerful tool to challenge gender norms, boost confidence, and strengthen the sense of self-worth among women and young girls.
